Background
Croute Cafe, a trendy new cafe in Mangalore, approached us just before their launch with a clear goal – build buzz, attract a local student crowd, and make a grand entry into the market. The owner, Mr. Rayan, wanted a strategic marketing partner who could turn their new brand into a local favorite.
Objectives
- Build strong brand visibility in Mangalore before and after the launch
- Target student communities and food enthusiasts
- Set up and manage all social media profile
- Create content and buzz leading up to the grand opening
- Use influencer marketing to drive reach and footfall
Our Approach
SMM Profile Creation & Optimization
We established and optimized the cafe’s presence on key platforms: Instagram, Facebook, and Google My Business. Developed a clean visual identity (logo, tone, theme). Created an initial content calendar focusing on teasers, food sneak peeks, and cafe vibes.
Launch Video & Curiosity Campaign
To generate buzz, we produced a cinematic teaser + launch video revealing the cafe’s story and ambiance. Used a storytelling angle to build curiosity in the local community. Promoted the video through reels, stories, and countdowns across platforms.
Influencer Collaboration
We collaborated with 3 high-performing Mangalore-based influencers: Yummy Tales (Food reviews popular with college students), Kannur Voyage (Travel & lifestyle audience), WhatsUp Kudla (Local news and youth-based engagement).
Key Highlights
- A mix of strategic influencer marketing and story-driven content helped the brand connect emotionally with the audience
- Focused targeting of students and foodies ensured high conversion from views to footfalls
- Our agile, location-specific marketing approach proved highly effective for new business launches