Ranking an Algo Trading Platform in India – KeepSL
When KeepSL approached us, their organic visibility was nearly non-existent. Despite having a functional website, they were buried under the search engine results, with their main keyword sitting at position #63 on Google.
Their top competitors were well-funded, publishing content regularly, and had years of SEO advantage in the trading niche. KeepSL needed to break into the first page—fast.
Our Objectives
- Rank the main website for primary high-volume keywords in the algo trading niche.
- Improve overall site visibility with competitive finance-related keywords.
- Increase organic traffic and brand trust in a crowded market.
SEO Strategy Breakdown
Technical SEO Audit & Fixes
Conducted a technical audit, fixed site architecture, improved Core Web Vitals, added structured schema for finance content, and updated robots.txt and sitemap.xml for better indexing.
On-Page SEO
Mapped keywords to key pages, optimized meta tags and headers, enhanced internal linking, rewrote landing pages using E-E-A-T principles, and added long-form content targeting long-tail keywords.
Off-Page SEO & Authority Building
Built backlinks through guest posts, forums, and platforms like Quora and Reddit. Promoted content clusters for organic shares and conducted regular syndication and outreach to niche publishers.
Key Challenges Overcome
- Highly competitive finance niche with Google’s YMYL (Your Money, Your Life) content restrictions
- Needed to build authority from scratch in an industry where trust is critical
- Tight timeline of 3 months to show tangible results
Final Takeaway
This project proved that with the right SEO framework—a balance of technical, on-page, and off-page strategies—you can outrank industry giants, even in YMYL niches like finance.
KeepSL is now a recognizable name in algo trading and continues to dominate search results organically.